My talent? Drawing with a naive simplicity that touches the heart.
My expertise? Creating emotion. Yes, that little something that makes you stop in front of a product without really knowing why—and then put it in your basket! On the shelf, you can’t taste, touch, or smell… But you can feel. And that’s where the magic happens!
For over twenty years, I’ve translated products and brands into emotions—and emotions into visuals. I create that moment where the packaging tells a story, where the consumer recognizes themselves in what they see—and all they want to do is taste!
My areas of expertise
Packaging & brand architecture
Your product’s first impression on your customer.
Label and packaging design
I design custom visuals and solutions that deliver results. Technical constraints and print supervision are seamlessly managed from start to finish.
Range diversification
I apply a consistent graphic style and an intelligent system tailored to the market, your recipes, and the number of products.
Image refresh
With a fresh new look that stays true to the soul of your brand or product, I revitalize or fine-tune positioning, helping you retain loyal customers while attracting new ones.
Brand identity & branding
An image that truly sets you apart.
Visual audit & positioning
I elevate your brand and products by helping you stand out.
Logo, color palette, and typography design
A unique identity, tailor-made, perfect.
Graphic charter
This is the tool that ensures consistent graphic design across all media, helping you build a strong, memorable brand identity.
Custom illustration & lettering
The authenticity and emotion of a stroke that neither AI nor any standard digital tool can replicate.
Custom illustrations
For packaging, corporate communication, publishing, and press. I create illustrations that convey what words cannot.
Illustrated lettering & typography
With my brush, titles and slogans become true visual signatures!
Illustrated identity
My talent? Drawing joy and happiness in a simple and naive way, yet deeply moving.
My approach to collaboration
01
Immersion
In-depth exchange to understand your challenges, your targets, and your ambitions.
02
Exploration
Creative research: I propose artistic directions for your approval before any development.
03
Creation
Development of the chosen solution, fine-tuning until the perfect result is achieved.
04
Delivery
Files ready for print and follow-up with the supplier until the final flawless delivery.
Every project is unique. Let's discuss it.
Whether you're revamping your product line or in need of a trusted illustrator for a one-off project, I’ll personally and promptly respond to your needs.
Let's collaborate
A delicious project?
Let’s brainstorm your ideas over a coffee.
contact@cathyyersin.com