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2015. Villars had just updated its logo. More modern, cleaner — but something had been lost along the way: the brand’s soul, its warmth, its deep roots in the terroir and chocolate craftsmanship.

The management wanted a central visual that could reconnect the identity with emotion, usable across all brand representation platforms.

To create a strong visual universe that embodies the brand as a whole — not just to illustrate a product, but to tell a story in line with Villars’ values: authenticity, Swiss quality, indulgence and craftsmanship.

I built the visual around the journey of the cocoa bean — from its origins to the Villars chocolate square — playing with movement and depth to craft a vivid narrative. Each element (ingredients, alpine landscape, milk, hazelnuts, citrus fruits) is delicately staged.

Winning unanimous approval from both management and employees, the visual has been adopted as the brand’s central reference and rolled out across all institutional materials: presentation folders, trade shows, branded merchandise, the brand’s boutique, and as a large-format print at the entrance to the company’s headquarters.